BRAND STORY

Most perfumes are created in cold-weather countries like France and Italy; where the climate is dry and cool. When worn in Southeast Asia's tropical heat, these perfumes fade fast, feel sticky, or turn overpowering. Emajiē was founded to solve this problem.

With years of fragrance passion and experience into scent behaviour under heat and humidity, we developed EmajieAir™, a proprietary formulation technology that make our perfumes:

• Airy and non-sticky

• Long-lasting, even in hot, sweaty environments

• Lightweight, yet noticeable

• Compliment-magnetic, without overpowering

Emajiē isn't just another perfume. We're a movement. A statement. A solution for the motion Southeast Asian lifestyle.

WHAT DRIVES US

We're not just passionate about fragrance; we're driven to perfect it. Our team works constanly tests and refines each formula, pushing boundaries to craft scents that truly stand out from first spray to final dry down.

For us, it's more than a product—it's about confidence. We believe when you smell great, you fell unstoppable. That's the experience we aim to deliver with every Emajiē  fragrance.

WHY Emajiē

Emajiē is the first smart weather perfume - a new category of fragrance built for tropical climates. Powered by EmajieAir™ technology, it's formulated to stay fresh, last long, and perform even in Malaysia's heat and humidity. Emajiē smells luxurious, but stays affordable. It's Muslim-friendly and perfect for anyone - man or woman, day or night. Most importantly,  it's proudly local - designed and made in Malaysia for Malaysians.

Emajiē VISION

"To be the leader in a new category of perfumery: perfumes engineered specifically for Southeast Asia’s tropical climate. We aim to be the fragrance brand that not only smells good, but performs exceptionally in hot and humid weather."

Emajiē MISSION

"EMAJIE empowers individuals to feel confident, fresh, and expressive in any environment. Through scientific innovation, premium ingredients, and climate-focused formulation, we deliver a new era of everyday luxury perfumes that work with your weather, not against it."